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Home/Glossary/Pig Butchering
Glossary · Scam Type

What Is Pig Butchering?

A sophisticated long-con scam where attackers build a romantic or friendly relationship with victims over weeks or months (the "fattening"), then lure them into fraudulent cryptocurrency or investment platforms to steal their money (the "slaughter").

Quick Definition

A sophisticated long-con scam where attackers build a romantic or friendly relationship with victims over weeks or months (the "fattening"), then lure them into fraudulent cryptocurrency or investment platforms to steal their money (the "slaughter").

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01Pig Butchering explained.

Pig butchering (from the Chinese term "sha zhu pan") is one of the fastest-growing and most devastating scam types. The name comes from the practice of fattening a pig before slaughter — scammers invest significant time building trust before extracting maximum money.

These scams typically begin with a "wrong number" text or a match on a dating app. The scammer builds a genuine-feeling relationship, then casually mentions their success with cryptocurrency or stock trading. They eventually guide the victim to a fake but convincing trading platform.

What makes pig butchering particularly cruel is the human trafficking element. Many of the scammers are themselves victims — trafficked individuals forced to work in scam compounds across Southeast Asia, operating under threat of violence.

02How it works.

01Initial contact is made through a "wrong number" text, dating app, or social media
02A relationship is built over weeks through daily messaging, sharing, and emotional bonding
03The scammer casually shares their "investment success" and offers to teach the victim
04The victim is directed to a fake trading platform that shows fabricated profits
05As the victim invests more, the platform eventually freezes withdrawals and all money is lost

03Real-world example.

In 2023, a California woman lost $2.6 million to a pig butchering scam. What began as a friendship on LinkedIn evolved into what she believed was a mentoring relationship. Over three months, she invested her retirement savings, a home equity loan, and borrowed from family into a fake crypto platform.

04How to protect yourself.

01Be skeptical of "wrong number" texts or unsolicited contacts who become overly friendly
02Never take investment advice from someone you've only met online
03Research any trading platform independently — check regulatory registrations
04If you can't withdraw money from an investment platform, it's a scam
05Use IsThisAScam to verify suspicious investment offers and messages
Related Terms
Romance ScamCryptocurrency ScamCatfishingSocial Engineering
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