AI-generated synthetic media — fake videos, audio clips, or images that realistically depict real people saying or doing things they never actually said or did, created using deep learning neural networks.
AI-generated synthetic media — fake videos, audio clips, or images that realistically depict real people saying or doing things they never actually said or did, created using deep learning neural networks.
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Deepfake technology uses artificial intelligence to create incredibly realistic fake media. The term combines "deep learning" (the AI technique) with "fake." What once required Hollywood-level special effects can now be done with consumer hardware and freely available software.
Deepfake audio can clone anyone's voice from just a few seconds of sample audio. Video deepfakes can put anyone's face on any body in real-time. These technologies are being weaponized for fraud, creating fake evidence, and impersonation at an alarming rate.
The implications for scams are enormous. Deepfake voice calls can impersonate family members in "emergency" calls. Deepfake video calls can impersonate executives in business fraud. Deepfake images create convincing fake identities for catfishing and romance scams.
In early 2024, an employee at a Hong Kong multinational was tricked into transferring $25 million after a video call with deepfake versions of the company's CFO and other executives. Every person on the call was an AI-generated deepfake, but the employee had no way to tell.